Marketing Executive

RESPONSIBILITIES:
Executing innovative digital marketing and sales strategies to increase the product market share via purchases on all digital platforms
Planning and executing digital marketing campaigns including website, social media, emails, and display advertising.
Develop e-commerce sales strategies to meet revenue and growth targets
Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
Drive the implementation of marketing & digital campaigns that meet business objectives and drive leads.
Advocating a positive client experience by demonstrating proactive problem solving, investigating complaints, and acting on the feedback.
Website management and updates.
Maintaining social media presence across all digital platforms
Manage all website and online inquiries.
Analyse online sales statistics to determine online business growth and share reports with the Director.
Any other duty assigned from time to time as management may deem necessarily
Required Experience, Qualifications, Skills and Competencies:
Bachelor’s Degree in Marketing with IT or Computer Science
Digital Marketing Certification highly desirable
3-5 years’ experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Strategic and creative thinker to lead to exciting campaigns that grab attention and generate sales.
Have a key eye for detail
Agile and flexible
Possess analytical skills to evaluate marketing campaigns
Copy writing and design skills to produce eye catching print and online marketing materials
Commercial awareness and business acumen
The incumbent will be responsible for managing all digital marketing platforms to increase the company's market share.