Marketing Manager

Salary Currency: Kenyan Shilling
• Undertake daily administrative tasks to ensure the functionality and coordination of the marketing activities.
• Analyze and determine the target audience for all marketing campaigns, and monitor marketing campaigns performance.
• Develop marketing strategies and ensure it is in line with HAKKI objectives and within a reasonable budget
• Organize promotional events and traditional campaigns and attend them to facilitate their success.
• Collaborate with internal and external stakeholders to ensure all marketing activities are aligned to HAKKI’s sales strategy
• Organise printing and installation of outdoor advertising materials
• Drive sales through creative and innovative marketing by identifying the latest, best marketing trends, and competitors activities that will help the business gain visibility in the market
• Prepare marketing reports
• Liaise with branch managers and team leaders to ensure that all marketing materials are prepared and up to date when needed.
• Suggest and write content for different platforms such as social media, website, and press releases to help drive business and brand awareness
• Develop KPIs for marketing activities, evaluating marketing budget, and reporting of marketing activities performance
• Analyze data ( campaign activities , conversion rates, traffic etc.) to help inform future marketing strategies
• Find and negotiate best media (radio, TV, OOH) proposals
We are car loan professionals. Our parent company is headquartered in Japan and is a leader in used cars.