A career at Coca-Cola West Africa Business Unit is truly a one-of-a-kind experience. It's more than working for the global beverage leader; it's an opportunity to be a part of something that impacts the world. From our product portfolio to the planet itself, we offer you not only the chance to build a successful career -- we offer you an opportunity to make a difference in the world.
As a global icon and keeper of the world's most valuable brand, our boundless opportunities attract the very best experienced professionals, like you. Now more than ever is the time to become part of Coca-Cola WABU
Responsibilities
IMA Marketing Plan Development & Implementation
Leads Annual Franchise Marketing Business Planning – providing “end-2-end” business solutions that deliver “through the line” messaging to consumers/shoppers coupled with strong affordability & availability thought-leadership to deliver BP objectives across all categories and brands. (NSR growth/ Transactions growth/ Value Share / BLS)
Develop the corresponding prioritized investment strategy deciding the allocation, post aligning all key stakeholders, and own overall management of DME for IMA. In addition, provide proactive / alternative marketing & commercial plans, budget management and contingency planning to deliver positive ROI and competitive disruption; thus requiring in-depth market understanding & agility.
Owns Bottlers Relationship on Marketing Strategy and Plans; leading regular operational & marketing excellence routines/discussions with Bottlers.
Accountable for the successful implementation of the key projects identified within the Strategic Business Plan – including Communication, Innovation, and In-Store Messaging. Lead, through Agencies / Direct Reports, the project management of all key programs, achieving support and approval from key Franchise, BU & Bottlers stakeholders.
Partner with all key Bottlers and stakeholders to assess and mitigate any potential risks related to the programs’ implementation.
Identify & leverage external and internal best practices as applicable to the specific Franchise programmes; harvesting the maximum learning and inform the development and activation of best in class programmes by the BU Central team.
People Management & Organizational Development
Provide Coaching & Development of Direct Reports (SBM/ABM/Admin Assistant) in achieving overall business objectives – while ensuring Associate Development continues on-track for capability development and career progression
Work closely with the Capability lead to identify programs for Associates to develop them (marketing and leadership).
Long-Term Market Strategy & Planning
Develops & Provides Thought Leadership On Portfolio Strategy – based on WABU and WIMA portfolio Strategy and Growth Plan – to develop Innovation Pipeline (Product, Pack, Equipment) to achieve long-term growth.
Co-Lead with Franchise Performance & Planning Manager – key long-term strategic recommendations to the General Manager & WABU Marketing Director on Where to Win and How to Win.
Job Requirements
Required education
: Bachelor's degree
Required relevant work experience
: 10 years
Required languages:
English (Spoken: fluent | Written: fluent)
