Marketing Manager

Our mission at Umba is to use machine learning to allow to create intelligent, affordable financialproducts for emerging markets. Umba launched into the Kenyan market in November 2018 and offers a number of digital banking products to its users through an Android App, supporting over 150,000+ customers.

Responsibilities

You will develop and lead Umba's marketing growth strategy with a focus on execution and user acquisition

You will plan, design and lead campaigns across our digital marketing channels, such as email, SMS and social media

You will own our social media accounts for Umba in Kenya

You will write weekly blogs highlighting topics such as Umba's core values, updates on product releases, and financial inclusion in African markets

You will design and develop user activation and engagement campaigns

You will be meticulous with your marketing budget to spend and provide regular CAC reports

You will closely monitor, track and report analytics to ensure they align with our growth KPIs and growth strategies

Work directly with product and operations teams to translate engineering feature releases into external facing content

You will identify and develop strategic partnerships

Job Requirements
Required education
: Post-graduate education

Required relevant work experience
: 5 years

Required languages:
English (Spoken: fluent | Written: fluent)
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