Minimum Diploma in Marketing, Journalism or its equivalent from a recognized institution
Minimum 3 years working experience in Marketing, Media or Public Relations or a similar position. Those with Hospital experience have an added advantage.
Membership to the Marketing Society of Kenya is an added advantage
Must be a team player
Computer literate with hands on experience on internet and MS Office applications.
Must be a mature practicing Christian.
Required Skills & Competencies
Ability to operationalize strategy into action for the function
Business savvy & innovativeness
Excellent writing, Communication and reporting Skills
Excellent Interpersonal skills
Organizing, coordinating and planning skills
Computer literate with capability in emails, MS office and related communications tools
Time management skills
Strong decision making and problem solving skills
Creativity ad innovativeness
Conflict resolution and problem solving skills
Responsibilities
dentify and map the target customers (corporate & non-corporate)
Plan and organize initiatives like camps, seminars and conferences to increase product promotion participation and doctors’ referrals.
Organize CMEs for promotion of the activities and services of the medical departments and specialties.
Organize outreach programs with prospective patient communities.
Assist in designing, printing brochures and marketing materials.
Tracking leads mediated through above CMEs, camps and seminars etc. to tap new corporate tie-ups, convert referrals etc.
Liaison between in-house doctors and external doctors for patients.
Compile credible data on competitors / Market Analysis.
Brand, communicate and position the Hospital as a Hospital of choice through use of branded items such as brochures, banners, flyers and advertising.
Execute effective Media relations and identify opportunities to participate in media through ensuring availability of required media content such photo coverage, developing media invites and develop media contents.
Execute a vibrant digital presence through the Hospital’s website and social media. This entails managing Face book pages, Twitter and ensuring constant posting in social media to keep it active.
Assist in the creation of social media policy and brand manuals that guide its usage and expected outcomes.
Regular marketing activities of the Hospital’s services through relevant outlets
Responsible for all internal communication at the Hospital.
Provide technical support for all communication matters, coordinate development of communication strategy and deliver communication objectives throughout the Hospital.
Provide in-house public relations and marketing for the Hospital
Ensure generation of internal newsletter/e-newsletters and other communication material to update
Cultivate strategic media visibility.
Job Requirements
Required education
Required relevant work experience
Required languages:
