Role DescriptionWe are looking for a Measurement & Analytics expert to enable our clients evaluate and implement relevant measurement solutions for their websites & apps. You will be the go-to person on all challenges related to data collection, visualisation and activation. This includes web analytics (ex: GA4), app analytics (ex: AppsFlyer, Adjust), media tracking (ex: Google Ads, Meta) and martech implementation (ex: CDPs, DMPs). Your missions will encompass the following:Ensuring the framing of our clients analytics needs and the definition of their objectives through initial consultationsDefining custom data roadmaps by selecting the appropriate solutions (data architecture, tools, ETL)Implementing or overviewing the technical phase of our clients web & app tracking projects, from gathering requirements to the actual tool implementation, setup and data quality assessmentsEnsuring project management in contact with the client (guaranteeing the progress of missions, planning, testing, delivery) on data collection topicsCreating and maintaining customised data visualisations with advanced ETL tools into Looker Studio, PowerBI or TableauSharing your knowledge and know-how with your clients and internallyParticipate in the design and positioning of Welcome Tomorrow's tech & data offeringTake part in tech events and customer trainings to grow your skills and represent Welcome TomorrowThis will be a collaborative role working closely with other team stakeholders (CEO, Paid Media manager, Graphic Designer, Mobile Growth expert)QualificationsYou have:3+ years of experience working in data & analytics position (client-side, agency or freelancing) with expertise in the following environments:Implementing and maintaining web analytics platforms such as Google Analytics 4Implementing and maintaining app analytics solutions (ex: Firebase, Adjust, AppsFlyer, Amplitude, Mixpanel)Implementing and maintaining paid media tracking solutions (ex: Google Ads and Meta conversion tracking)Implementing and maintaining tag management tools such as Google Tag ManagerImplementing and maintaining ETL & data visualisation tools (Looker Studio, Power BI, Supermetrics…)Good understanding of local privacy regulations (ex: South Africa POPIA, Kenya Data Protection Act, Nigeria NDPR)Good understanding of the mobile app analytics ecosystem (MMPs, SKAN, SDK implementation)Experience working with cross-functional teams to launch integrated marketing campaignsAbility to communicate and translate technical issues into simplified languageExcellent interpersonal and relationship skills to maintain customer relationshipsYou have a full English business proficiency
