Job Summary
He/She manages the day-to-day operations of the Company’s regional media & partnership initiatives in collaboration with the Brand and Marketing Team.
Minimum Qualification:Bachelor
Experience Level:Mid level
Experience Length:4 years
Job Description
Duties:
Develops and executes integrated media strategies for
the brand in collaboration with the media agency of record.
Produces actionable insights from advanced measurement
tools. Implements optimization to align with key business objectives, such
as drive direct site traffic, transient/direct sales and generating leads/database
growth.
Negotiates and executes integrated in-market media
placements, and programmatic digital buys, employing audience/behavioral
segmentation, re-targeting and sequential messaging to meet and/or surpass
key performance indicators.
Maintains a profound understanding of property
vertical, corporate initiative and partner business objectives and
marketing/media needs, while also ensuring that media campaign activity is
transparent to the property/corporate/partner teams.
Manages and collaborates with the individual account
teams within the media agency of record, ensuring that business objectives
and historic campaign leanings are translated and understood, while
coordinating the work flow of internal/external resources and
industry/discipline specific insights to execute property, vertical and
corporate campaigns.
Partners with the media agency and the Brand Team to
produce consolidated corporate and property media reports, managing
pixels/data integration within the container tag solution on behalf of
both the internal media team and agency partners.
Manages and executes enterprise contracts and
coordinates agreement deliverable.
Partners with Brand Team and the creative agency to
ensure that media campaign deliverable are executed and trafficked with
the media agency/in-house team correctly and on time.
Performs other job-related duties as requested.
Requirements:
Bachelor’s degree or above in Communications,
Marketing, or Business Management; or equivalent education and work
experience.
At least 3 years of experience in marketing with
emphasis on integrated or digital media
Professional appearance and demeanor.
Able to effectively communicate in English, in both
written and oral forms.
Have interpersonal skills to deal effectively with all
business contacts.
An understanding of programmatic buying methodology and
digital tracking tools
Knowledge and experience leveraging integrated media
campaigns in support of larger integrated media campaigns within the
Communication and/or Electronics Retail industries.
Previous experience working in a similar resort
setting.
Duties:
Develops and executes integrated media strategies for
the brand in collaboration with the media agency of record.
Produces actionable insights from advanced measurement
tools. Implements optimization to align with key business objectives, such
as drive direct site traffic, transient/direct sales and generating leads/database
growth.
Negotiates and executes integrated in-market media
placements, and programmatic digital buys, employing audience/behavioral
segmentation, re-targeting and sequential messaging to meet and/or surpass
key performance indicators.
Maintains a profound understanding of property
vertical, corporate initiative and partner business objectives and
marketing/media needs, while also ensuring that media campaign activity is
transparent to the property/corporate/partner teams.
Manages and collaborates with the individual account
teams within the media agency of record, ensuring that business objectives
and historic campaign leanings are translated and understood, while
coordinating the work flow of internal/external resources and
industry/discipline specific insights to execute property, vertical and
corporate campaigns.
Partners with the media agency and the Brand Team to
produce consolidated corporate and property media reports, managing
pixels/data integration within the container tag solution on behalf of
both the internal media team and agency partners.
Manages and executes enterprise contracts and
coordinates agreement deliverable.
Partners with Brand Team and the creative agency to
ensure that media campaign deliverable are executed and trafficked with
the media agency/in-house team correctly and on time.
Performs other job-related duties as requested.
Requirements:
Bachelor’s degree or above in Communications,
Marketing, or Business Management; or equivalent education and work
experience.
At least 3 years of experience in marketing with
emphasis on integrated or digital media
Professional appearance and demeanor.
Able to effectively communicate in English, in both
written and oral forms.
Have interpersonal skills to deal effectively with all
business contacts.
An understanding of programmatic buying methodology and
digital tracking tools
Knowledge and experience leveraging integrated media
campaigns in support of larger integrated media campaigns within the
Communication and/or Electronics Retail industries.
Previous experience working in a similar resort
setting.
