Principal Marketing Officer

Person Specification For appointment to this grade, a candidate must have: -i. Minimum eight (8) years relevant experience, three (3) of which must have

been at a supervisory level;

ii. Master’s degree in Economics, Business Administration, Marketing,

Communications studies, journalism or similar qualifications from a

recognized institution;

iii. Bachelor’s degree in Economics, Marketing, Communications, Business

Administration or similar qualifications from a recognized institution;

iv. Professional qualification and membership to a Chartered Institute of

Marketers (CIM) or equivalent;

v. Proficiency in Computer Applications;

vi. Management course lasting not less than four (4) weeks from a recognized

institution

vii. Shown merit and ability as reflected in work performance and results;and

viii. Fulfil the requirements of Chapter Six of the Constitution.

Responsibilities

i. Managing brand strategy and positioning, tracking and measuring itsperformance to inform future activity

ii. Monitoring and Measuring marketing effectiveness which includes

identifying appropriate metrics and ensuring that all marketing activities

are monitored on an ongoing basis and measured for their effectiveness

iii. Developing and managing appropriate channels and partners to meet

changing customer needs and business goals

iv. Managing and disseminating content in all the organizations touch points

v. Conducting customer and market research

vi. Contribution to determining competitive positioning of Konza Technopolis

vii. Implementing marketing programs to deliver value and attract and retain

Investors and investment

viii. Coordinating the outreach programs / activities – call centre by providing

answers to frequently asked questions (FAQs), and project queries.

Job Requirements
Required education
: Post-graduate education

Required relevant work experience
: 7 years

Required languages:
English (Spoken: fluent | Written: fluent)
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