Sales And Marketing Manager

Reporting to the Managing Director, the position holder will be responsible for developing and ensuring the implementation of sales and marketing strategies to assist in the achievement of the company’s overall strategic objectives
Knowledge and Experience
A Bachelor’s degree in a business-related field;

Postgraduate Diploma in Marketing (CIM). Member of Marketing Society of Kenya (MSK) will be added advantage;

At least five (5) years’ experience in FMCG preferably in the food category;

Demonstrate experience in a marketing management role through product development, consumer insights, communication and marketing agencies management

Responsibilities

Implements sales and marketing strategies to achieve market share growth, volume, profitability, revenue, brand and channel objectives across all markets;
Manages a competent sales and marketing team through training, development, and coaching to achieve superior representation against competition;

Monitors and oversees all sales & marketing operations and their budgets; and to ensure they are utilized in the most efficient and effective manner;

Prepares management reports on performance and accounts with regard to sales and marketing;

Conducts regular competitor analysis to ensure maintenance of competitive advantage;

Manages and coordinates the company’s participation in marketing forums, trade associations, exhibitions and shows;

Manages all outsourced agencies to ensure that goods and services (merchandising, promotion, digital, etc) are competitive, they meet the given specifications, and are delivered in a timely manner;

Ensures brand profitability through correct pricing policies and product costing in liaison with the Finance department;

Promotes effective cross-functional communication of company operations to ensure the marketing strategy is executed timely throughout the supply chain;

Ensures high brand visibility in the market;

Actively monitors and manages product consumer/customer complaints and oversee consumer relations management protocol (handling and feedback);

Drives the process of marketing evaluation and innovation in order to achieve the maximum competitiveness in packaging, product, communications, prices and brand positioning.

Ensures that product quality meets expectations of tea consumers and is consistent over time through benchmarking of competitor products.

Job Requirements
Required education
: Bachelor's degree

Required relevant work experience
: 5 years

Required languages:
English (Spoken: fluent | Written: fluent)