The job holder will be responsible for managing and servicing existing outlets while prospecting and developing new accounts with a focus on building long term customer relationships and increasing sales revenue in the HORECA Segment.
Responsibilities
Area 1: 4 A’s Execution in HORECAS
? Achieve product availability targets for the assigned outlets through identifying and negotiating listings and targets for strategic focus brands to drive and maintain numeric distribution by brand category.
? Enhance product accessibility through identifying and negotiating SOVI (Forward Share Inventory and limit Out of Stocks) and achieving cold and ambient space targets by channel and brand category.
? Promote product affordability on price by ensuring adherence to Recommended Retail Price (RPP) guidelines per strategic focus brand by channel and outlet type.
? Identify, negotiate, plan and execute activation opportunities such as promotions and tastings with customer in line with the territory sales plan.
Area 2: Sales Revenue Growth in HORECAS
? Conduct client visits for existing and potential outlets in order to achieve the given sales targets and ensure sustained business growth.
? Achieve required customer visit hit rate; call effectiveness and minimum order quantities and/ or values in order to drive sales in volume and value.
? Pro-actively manage the cash and credit resources of the customer to drive growth of KWAL brands in terms of volume and value.
? Monitor and manage company assets such as fridges, vehicles within the KWAL policies and procedures to ensure optimal use.
? Receive, follow up and resolve all customer queries and complaints in collaboration with the customer service team in an efficient manner.
? Prepare and submit accurate and timely reports to the territory manager to facilitate proper planning.
? Identify Potential New Accounts and open the accounts directly with Kwal to grow business and Drive Volumes.
Area 3: Debt Management
? Ensure Account payment and Reconciliations are done on Time to avoid supply inconsistencies.
? Ensure HORECAs Accounts operates within the stated credit limits.
Area 4: Relationship Management.
? Build, manage and maintain good strong long term customer Relationship with Kenya Wines Agencies and the key partners.
? Ensure Timely address of Customers queries.
? Ensuring Immediate Customer Feedback.
Job Requirements
Required education
: Bachelor's degree
Required relevant work experience
: 3 years
Required languages:
English (Spoken: fluent | Written: fluent)
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