You are somebody that understands how the company's vision ties into brand, tone, messaging, graphics, and communication. Should have the ability to maintain and improve on Moringa School’s visual identity by working on marketing collateral, digital marketing visuals and corporate communications. This role requires a lot of creativity and an ability to design solutions with a high degree of visual impact.
You will be a great fit for this role if you can:
Generate clear ideas and concepts in tandem with marketing channel leads
Produce sketches, storyboards, art layouts based on creative visions and ideas
Understand marketing initiatives, strategic positioning and target audience
Create both motion and still graphics at speed and quality
You should be somebody that enjoys working in a fast paced environment and loves the challenge of discovering what makes consumers “click”. The goal is to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audience
Key Skills and Competencies
About You
Required (Education and Experience):
Bachelor's Degree
3 - 4 years work experience in the advertising, marketing or design sector.
Working experience in the tech ecosystem and or educational institution is highly preferred
Supervisory experience, including leadership, coaching and delegation
Key Skills:
Possess creativity skills - must be good at creating concepts, have keen awareness of current trends in advertising and graphic design.
Ability to communicate across levels of an organization, including with executives and other senior-level officers.
Have a clear creative vision while remaining open to new ideas from the content and creative working group.
Have leadership skills to develop and lead the content and creative working group and a talent for providing effective feedback and direction
Comfort liaising with community and business leaders to arrange and promote projects
A strong understanding of modern graphic design software, including products such as InDesign, Illustrator and Photoshop
Have digital and graphic design skills: Extensive knowledge of graphic design and relevant software is vital. Familiarity with film-making techniques, video editing and copywriting is desirable.
Notably creative with a desire to merge knowledge and experience with business and art
Previous business experience, to include sales and marketing
Key Competencies:
Very strong work ethic
Extremely organized
Planning skills
Passionate about tech and marketing
Professionalism
Strong and Open Communication
Community Driven
Values teamwork
Responsibilities
Functional:
In advertising and public relations: You will ensure that your clients’ (mostly internal stakeholders) desired message and image are conveyed to consumers. You are responsible for the overall visual aspects of an advertising or media campaign and coordinate the work of other artistic or design staff, such as graphic designers.
In publishing: You will oversee the page layout of all print catalogs, newspapers, or magazines. This work will also include publications for the internet and our website.
In film and movie production:You will collaborate with the Marketing manager and other channel leads to determine what sets will be needed for promotional films and what style or look the sets should have.
General duties:
Create best practice guidelines for digital marketing materials
Introduce new creative methods of visual communication
Provide creative direction, planning and production of live events
Assist team to produce video content, media outreach graphics, edit photos and offline campaign materials
Create and maintain visual guidelines, personas, competitive environment, brand voice and other branding documents based on templates
Own and execute design projects as per roadmap
Creation of graphics for management communication and presentation
Manage the creative process from concept to completion
Translate marketing objectives into clear creative strategies
Work closely with multidisciplinary project teams, particularly IT
Lead and direct the creative team in the production of all marketing collateral
Ensure visual communication and brand standards are met
Oversee client pitches and proposals submitted by BD
Occasionally meet with clients or upper management to explain campaign strategies and solutions
Review work, troubleshoot and provide feedback to creative teams
Remain actively involved in hiring and training creative staff
Manage and cultivate the career development of staff members, including designers, copywriters, photographers and web developers
Utilize proven art skills and experience to create and implement new projects
Collaborate with designers and other team members to implement creative direction
Work independently to create initial drawings, storyboards, or architectural designs for art spaces
Support the vision of the organization to help fulfill short and long term goals
Work to procure equipment and items necessary for new art projects
Organizational:
Communicate with colleagues and share insights on Slack
Utilise the OKR tool to update task status
Weekly coordination with the Senior Marketing Manager
Participate in weekly team kickoffs and monthly assemblies
Participate on weekly marketing/admission syncs
Familiarize all teammates with the Moringa School brandbook and guidelines
Reporting:
Update the OKR tool and quarterly roadmap
Present periodic design and creative reports
Present biweekly reports on content and creative working group syncs
Key Relationships
Senior Marketing Manager
Content and Creative working group
The marketing team
CEO
Job Requirements
Required education
Required relevant work experience
Required languages:
