Social Media Marketer At Crystal Recruit

ResponsibilitiesCreating content, including text posts, video and images for use on social mediaPromoting products, services and content over social media, in a way that is consistent with an organisation's brand and social media strategy.Scheduling social media posts using applications such as Hootsuite and TweetDeckInteracting with customers and dealing with customers' enquiriesDeveloping new social media strategies and campaignsManaging a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising.Keeping track of data and analysing the performance of social media campaignsCollaborating with colleagues from across marketing departments to ensure branding is consistent.Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns.Typical employers of social media managersRequirementsBachelor's degree or higher in Marketing, Communications, or a related fieldProven work experience as a social media marketer, Social Media Specialist, or similar roleSolid knowledge of social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) and social media marketing tools (Hootsuite, Sprout Social, Buffer, etc.)Excellent written and verbal communication skills in English and SwahiliDemonstrated ability to develop and execute social media campaigns and strategies.Understanding of SEO, web traffic metrics, and social media metricsExperience with graphic design and video editing tools is a plus.Ability to work well in a team environment and collaborate with cross-functional teams.Organized, with an ability to prioritize time-sensitive assignments.Creative and passionate about social media.Strong analytical, and interpersonal skillsExcellent presentation skillsKeen on achieving independent results.