Social Media Marketer - Upperhill At Brites Management

Duties and ResponsibilitiesDevelop and implement social media marketing strategies to increase brand awareness, engagement, and conversion.Create, curate, and manage all published content (images, videos, written, and audio/podcast) across various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.Monitor and analyze social media trends, audience behavior, and competitor activities to identify opportunities for growth and improvement.Engage with followers, respond to comments and messages, and foster a sense of community around our brand.Collaborate with the marketing team to develop integrated marketing campaigns that leverage social media channels effectively.Plan and execute paid social media advertising campaigns to reach target audiences and achieve specific objectives (e.g., lead generation, website traffic, app installs).Monitor social media metrics and KPIs, track campaign performance, and prepare regular reports to assess the effectiveness of social media efforts.Stay up-to-date with the latest social media platform features, algorithms, and best practices, and recommend strategies to optimize performance.Manage social media budgets effectively, allocating resources to maximize ROI and achieve business goals.Identify and cultivate relationships with influencers and brand advocates to amplify our reach and engagement.Key Requirements Skills, experience and qualificationBachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).Proven experience in social media marketing, with a strong portfolio showcasing successful campaigns and content.Deep understanding of social media platforms, algorithms, and best practices.Excellent written and verbal communication skills, with the ability to craft compelling content and engage audiences effectively.Strong analytical skills and the ability to interpret data, draw insights, and make data-driven decisions.Proficiency in social media management tools and analytics platforms (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).Creative thinker with the ability to generate innovative ideas and solutions.Ability to work effectively in a fast-paced, collaborative environment and manage multiple projects simultaneously.Experience with graphic design and video editing software is a plus.Passion for staying ahead of social media trends and exploring new opportunities for growth and engagement.