Social Media Specialist At Standard Group

The Standard group comprises The Standard newspapers, The Nairobian, KTN, KTN News, Radio Maisha, Standard Digital and Think Outdoor Services. The Group is looking for a qualified, experienced and self- motivated individual to fill the position of Occupational Safety and Health Officer.
Overall Purpose of the Job
Reporting to the Head of Marketing, the Social Media Specialist will be responsible for all aspects of our social media marketing operations with the central goal of helping grow our brand’s presence and influence online while also increasing brand loyalty and awareness.
Key Accountabilities

Build and execute social media strategy through research, benchmarking, messaging, and audience identification
Write, develop, and strategize online content production and scheduling
Assist with crisis management, bad reviews, and negative news communications
Generate, edit, publish, and share content daily (original text, images, video, and HTML)
Build meaningful connections and encourage community members through dialog and messaging
Create and maintain company social media pages and profiles.
Moderate user-generated content and messages appropriately, based on company and community policies
Create and implement social media marketing plan and editorial calendar
Track and analyse analytics report to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
Identify trends and insights, and optimize spend and performance based on the insights
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Person Specifications

Academic and Professional Qualifications
Bachelor’s degree in marketing, communication, or related field
4+ years’ experience in digital marketing and social media
Strong familiarity with the business applications of social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+.)
Knowledge of project management and web design best practices

Experience
Experience with doing audience and buyer persona research
Skills and Attributes
Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
Great interpersonal skills with Strong written and verbal communication skills
Critical thinker and problem-solving skills
Team player