Job Summary
Our client is one of the leading FMCG Company in Kenya. They seek to hire a Trade Marketing Manager to lead in developing the Trade Marketing Strategy and Tactics so as to attain defined business objective, in particular, increase in sales through Instore excellence, winning in the trade and field team optimal management.
Minimum Qualification:Bachelor
Experience Level:Senior level
Experience Length:3 years
Job Description
Gross Salary: 150k – 250k,
Location: Nairobi,
Responsibilities
Develop the Trade Marketing strategy for Modern Trade and cascade the same to the sales team.
Develop the Trade Marketing strategy for General Trade and cascade the same to the sales team.
Develop, execute and perform programs created to enhance store and trade presence plus ultimate off-take
Drive 100% On Shelf availability in all outlets reference MHSKUs
Development of the planograms and the MUST have SKUs for the different outlet types
Develop a training and team development plan for the field team and shelf stockers
Cascade the trade strategies to both the sales and marketing team.
Provide support required in implementation of JBP guidelines
Conducting weekly & monthly performance review of your indirect
reports. Follow up on agreed actions to ensure full execution within set
timelines.
Initiate business review meetings and ensure all agreed actions are carried out within agreed timeframes.
Provide strategy, focus and solutions on listing and placement of
new products and existing products through updating the channel managers
on the performance
Drive execution of the identified strategies and actions through the relevant functional heads.
Drive performance management on the key performance indicators including sales revenue, sales volume and product availability.
Oversee and deliver successful product launches, product placements and activations as and when required.
Perform other duties as allocated.
Qualifications
Bachelor degree (or higher) in Sales, Marketing, Business or related field.
Minimum 3 years’ experience in a Trade Marketing management role,
additional Sales or Marketing experience is an added advantage.
MUST have experience with Sales Force Automation (SFA)
Proven instore excellence track record, strategies and
implementation. with excellent understanding and an in-depth knowledge
of the role, market and the changing environment
Strong project management abilities in order to effectively oversee an organization’s strategy and project implementation
Excellent interpersonal skills are valuable for collaborating with
colleagues, overseeing personnel, and representing an organization
Strong analytical abilities and commercial understanding with intellect and curiosity
Proactive and assertive with strong relational and networking skills.
Strong time management skills and self-motivation skills
Able to work under pressure and to meet strict deadlines under minimal supervision.
Have a valid driving license: be able and willing to travel across the designated regions.
How to Apply
If you are up to the challenge, possess the necessary qualification
and experience; please send your CV only quoting the job title on the
email subject (Trade Marketing Manager) before23rd March 2020. Kindly indicate current/last salary on your CV
N.B: We do not charge any fee for receiving your CV or for
interviewing. Only candidates short-listed for interview will be
contacted.
Gross Salary: 150k – 250k,
Location: Nairobi,
Responsibilities
Develop the Trade Marketing strategy for Modern Trade and cascade the same to the sales team.
Develop the Trade Marketing strategy for General Trade and cascade the same to the sales team.
Develop, execute and perform programs created to enhance store and trade presence plus ultimate off-take
Drive 100% On Shelf availability in all outlets reference MHSKUs
Development of the planograms and the MUST have SKUs for the different outlet types
Develop a training and team development plan for the field team and shelf stockers
Cascade the trade strategies to both the sales and marketing team.
Provide support required in implementation of JBP guidelines
Conducting weekly & monthly performance review of your indirect
reports. Follow up on agreed actions to ensure full execution within set
timelines.
Initiate business review meetings and ensure all agreed actions are carried out within agreed timeframes.
Provide strategy, focus and solutions on listing and placement of
new products and existing products through updating the channel managers
on the performance
Drive execution of the identified strategies and actions through the relevant functional heads.
Drive performance management on the key performance indicators including sales revenue, sales volume and product availability.
Oversee and deliver successful product launches, product placements and activations as and when required.
Perform other duties as allocated.
Qualifications
Bachelor degree (or higher) in Sales, Marketing, Business or related field.
Minimum 3 years’ experience in a Trade Marketing management role,
additional Sales or Marketing experience is an added advantage.
MUST have experience with Sales Force Automation (SFA)
Proven instore excellence track record, strategies and
implementation. with excellent understanding and an in-depth knowledge
of the role, market and the changing environment
Strong project management abilities in order to effectively oversee an organization’s strategy and project implementation
Excellent interpersonal skills are valuable for collaborating with
colleagues, overseeing personnel, and representing an organization
Strong analytical abilities and commercial understanding with intellect and curiosity
Proactive and assertive with strong relational and networking skills.
Strong time management skills and self-motivation skills
Able to work under pressure and to meet strict deadlines under minimal supervision.
Have a valid driving license: be able and willing to travel across the designated regions.
How to Apply
If you are up to the challenge, possess the necessary qualification
and experience; please send your CV only quoting the job title on the
email subject (Trade Marketing Manager) before23rd March 2020. Kindly indicate current/last salary on your CV
N.B: We do not charge any fee for receiving your CV or for
interviewing. Only candidates short-listed for interview will be
contacted.
