Trade Marketing Manger - Nairobi At Brites Management

Duties and ResponsibilitiesAllocate and monitor agent's sales targets monthly in order to achieve set growth targets.Signing of joint business plans with assigned agents in order to achieve set sales targets.Listing of new products in all allocated agents in order to achieve the set availability standards.Payment collections from the assigned agents in order to ensure a smooth order fulfilment process.Enhance visibility of company products in all assigned minimarts, supermarkets and shops through the implementation of the set visibility standards in order to drive sales.Ensure bike reps and trade development reps adhere to the assigned route plans in order to achieve the defined market coverage.Manage the performance of the bike reps and ensure their set sales targets per day are achieved as allocated.Ensure the allocated agents hit their monthly sales set targets by route riding with their sales reps and helping them push for more sales.Train, coach and mentor the allocated Motorbike Reps, Trade Development Representative and Direct Sales Representative on product knowledge while guaranteeing great customer and staff experience.Prepare and submit weekly and monthly reports on time for effective and informed decision.Access information from their dashboards and use the insights to drive delivery of the sales targets in their assigned regionsEnsure all the assigned Motorbike Reps and Trade Development Reps submit their daily and weekly sales reports on time for the management to make informed sales decisions.Create business relationship within the assigned region, open and maintain customer and alwaysdefend the company image in the region in order to maintain good brand recognition and acceptanceKey Requirements Skills, experience and qualificationDiploma/Degree in Sales and Marketing or Business Studies or relevant academic qualificationsFour (4) years relevant sales experience in an FMCG environmentStaff retention.Sales values per assigned channels in the regionListing of new products.Adherence to standards in the company's trade strategy:Route PlanningSmart Objectives settingAdherence to planned routesAdherence to availability, visibility, quality, promotion, persuasion, price standards inthe assigned sales regionRates of collage, coverage and strike rates in the assigned sales regionEvidence of coaching of line staff, andEvidence of positive change in the performance of line staffCustomer management- collections vs Debtor days in the assigned regionMarket intelligence- competitor activitiesCustomer satisfaction.Customer interactions.