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Community Manager

Community Manager
Company:

Pet Store Kenya


Details of the offer

Pet Store Kenyais looking for a qualified Community Manager to join their team. If you are a tech-savvy professional, experienced in social media, PR and promotional events, we would like to meet you.
Our ideal candidate has exceptional oral and written communication skills and is able to develop engaging content. You should be a ‘people person’ with great customer service skills and the ability to moderate online and offline conversations with our community.

Ultimately, you should be able to act as the face and voice of our brand and manage all community communications.

Responsibilities

Manage content accuracy of the website including products, sales, messaging, graphics
Work with Digital Media service providers on cross-posting content to the website

Create artwork/graphics/poster artwork for print and online publication

Create artwork as needed for Youtube or any other Social media channels if needed (unlikely)

Drive planning, direction and deployment of the Youtube video assets

Drive planning, direction and deployment of internal training videos so that we have an internal training library

Manage the communications calendar for communicating to our various customer segments via email, WhatsApp, SMS and phone calls

Manage ongoing gift-giving / rewards to loyal customers

Plan and execute any offline marketing activities like shows, activations, booths

Curate (and possibly write) short articles on pet-related topics if required

Post and maintain our website blog

Execute back end campaigns that may include landing pages for offers, bundles, email contact database growth

Work closely with the sales team to ensure that we are marketing the correct products each month

Work with the supply chain and warehousing team to assist in marketing slow-moving / overstock items in creative ways

Design and implement cross-selling and upselling campaigns on and offline

Manage community communication and posting on our Social media channels: Facebook, Instagram, Twitter (a non-business account only, a business account will be managed by an external Social Media manager)

Analyze and report on Digital analytics of social media channels and the e-commerce site

Interface with all print publications

Manage relationships/initiatives / CSR with relevant stakeholders: KSPCA, TNR and other animal organizations.
Requirements

3+ proven work experience as a community manager or similar role
Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)

Ability to identify and track relevant community metrics (e.g. repeat attendance at events)

Excellent verbal communication skills

Excellent writing skills

Hands-on experience with social media management for brands

Ability to interpret website traffic and online customer engagement metrics

Knowledge of online marketing and marketing channels

Attention to detail and ability to multitask

BSc degree in Marketing or relevant field

Job Requirements
Required education

Required relevant work experience

Required languages:
Mandatory attachments
Please have a scan or photo of these documents ready when you start the application:
Self-prepared CV file


Source: Fuzu

Requirements

Community Manager
Company:

Pet Store Kenya


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