Content Writer At Pesapal

The ideal candidate possesses a passion for writing and an innovative ability to create successful marketing campaigns. The job holder is responsible for the creation and sharing of relevant and engaging company content to the widest possible audience, attracting prospective and retaining existing customers in the process.
Responsibilities

Content Management
Managing the company’s websites, blog and social media accounts and overseeing the content uploaded on the relevant platforms to ensure it is accurate, engaging and relevant.

Market Research/Analytics
Conducting research to understand trends within the business’s industry of operation, customer habits, which includes their preferred behaviors, unique challenges faced.
Run analysis metrics to determine the rate at which all marketing activities translate into onboarding and/or retention of customers

Coordinating & Reporting
Marketing coordination by helping to strategize and implement marketing, branding, and advertising plans
Prepare and submit reports regarding marketing content, product and market activity/performance, customer habits and strategy for the team to use as a basis for planning

Role Specific Skills
Education: Bachelor’s degree in Marketing, Journalism, Business Administration or any related field
Technical Skills: Good understanding of content management systems, Facebook Business and Google Analytics metric
Industry Experience: At least 3 years’ experience as a content marketer or a similar position
Personal qualities: Exceptional analytical skills, excellent communication and interpersonal skills and effective organizational skills
Technical skills: MS Office, especially Excel, Word and PowerPoint
Language skills: Fluent in verbal and written English.

Corresponding Competences
Strategizing & formulating relevant content ideas and distribution tactics
Research ability to understand customer habits & patterns
Experience in UG and TZ markets is an added advantage