Digital And Social Media Marketing Executive

Qualifications and skills
· Degree/ Diploma in Business/ IT/Mass Communication or a related field

· Digital/social media marketing experience a must

· 2-5 years’ experience in digital marketing

· Sales and marketing skills

· Customer service Skills

· Very creative

Responsibilities

· Attract traffic to the company’s social media platforms
· Manage Digital Marketing campaigns and day-to-day activities

· Develop relevant content topics to reach the company’s target customers

· Create, manage all published content (images, video and written)

· Monitor, listen and respond to users in a “Social” way while cultivating sales

· Conduct online advocacy and open a stream for cross-promotions

· Develop and expand community and/or influencer outreach efforts

· Oversee design (i.e.: Facebook Timeline cover, profile picture, thumbnails, ads, landing pages, Twitter profile, Blog, etc.)

· Design, create and manage promotions and Social ad campaigns

· Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review

· Analyze key metrics and tweak strategy as needed

· Compile reports for management showing results (ROI)

· Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate in full liaison with the Directors

· Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews

· Monitor trends in social media tools, applications, channels, design and strategy

· Implement ongoing all company awareness to remain highly effective

· Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management

· Analyze campaigns and translate unreliable data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns

· Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results sales and branding

· Have a keen interest in creativity of the branch’s ambiance and presentation

· Other duties as assigned by the management.

Job Requirements
Required education
: Diploma, Associate's degree

Required relevant work experience
: 2 years

Required languages:
English (Spoken: fluent | Written: fluent)
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