Our ideal Digital Marketing Associate is expected to take a leading role in building this function for Desserts Anyone which includes building high quality sales prospects for our B2B and B2C segments.
In brief, you are someone who constantly listens, engages with and resonates with whom your customer is,their lifestyle patterns in relation to our product portfolio, how to reach them at scale and what other future needs they may have; doing so through exceptional content generation and innovative digital marketing campaigns that promote the emotion that chocolate gives.
You also have an insatiable hunger for knowledge & learning customer and market trends.
Most importantly, your ability to be an EXCELLENT communicator who creates great written and visual content cannot be understated.
Are you up to the challenge of building your career, with access to suitable resources, as a reputable Digital (Chocolate) marketer in years to come?
Responsibilities
As the Digital Marketing Associate, you will be based at our commercial Chocolate Lab. Working directly with the General Manager, your day-to-day responsibilities include:
- You will be involved in defining our digital marketing strategy and developing our sales pipeline by attracting more B2C and B2B consumers to our product portfolio, ultimately generating sales-qualified leads.
- You will be in-charge of commercializing and managing our e-commerce asset (www.chokoleti.ke ).
- Managing our social media profile, developing really great content to grow our reach and engagement with target audiences.
- Through digital listings, identify and develop opportunities for Desserts Anyone Limited brand to be represented at external events (activation, expositions and conferences)
- Supporting our PR function and media work for Desserts Anyone Limited helping us get some nice coverage around key events.
- Responsibility for the Desserts Anyone Limited website(s), ensuring all information is up-to-date and accurate.
- Developing content for other marketing material, such as our email newsletters and brochures.
- You shall be experimenting with different marketing techniques and using data analysis (using tools such as Google Analytics) to measure their impact so that we can find the right overall approach for Desserts Anyone Limited.
- Supporting other business functions and any other secondary duties as may be assigned within other areas of the organization.
Job Requirements
Required education
: Bachelor's degree
Required relevant work experience
: 12 months
Required languages:
Swahili (Spoken: fluent | Written: fluent)English (Spoken: fluent | Written: fluent),
Mandatory attachments
Please have a scan or photo of these documents ready when you start the application:
Self-prepared CV file
- the employer wants to see a CV that you have prepared yourself
Education certificate
- the official certificate for your highest education
