Department:
Business Development
Reports to:
Chief Executive Officer
Supervises:
Branch Managers, Customer Experience Coordinator, Marketing officers
Main Duties:
• Implementation of Company’s brand and marketing strategy to ensure a vibrant brand
• Leadership and performance management for Business Development team
• Ensuring sustained business growth and revenue incomes through management of business development activities
• Implementation and evaluation of marketing, distribution, advertising and promotion activities
• Coordinating effective inventory management and practices to ensure sustained product availability
• Ensure customer retention by monitoring customer satisfaction targets to deliver improved customer experience
• Coordinating and managing the Company’s events, public relations, communication, CSR and corporate affairs to increase brand equity
Supervisory & Operational responsibilities
• Provide sound leadership, supervision and management of the staff through performance development, training, mentoring and coaching
• Ensure compliance with Business Development, Customer Service and Marketing approved budgets including prudent and timely spending of the branches
• Ensure timely reporting of the departmental performance by managers
• Ensure compliance of legislation, agreements with clients, highest standards of operational efficiency and quality of service
• Developing growth strategies and plans
• Establishing and maintaining relationships with corporate customers and SMEs
• To improve profitability of the entire company by growing the business through attraction of new customers and new lines of business and introduce new products which come with commission and interest-based income
• Keeping abreast of current developments and market trends to better identify and serve clients.
• Identifying and mapping business strengths and customer needs
• Researching business opportunities and viable income streams
• Analyze current market and industry trends and develop overall strategy for branches in liaison with the Managers
• Formulate and implement policies and practices that are competitive and aligned to SBC’s growth strategies in consultation with line managers
• Plan and direct brand network activities to achieve short term and long-term performance standards
Business Acquisition & Risk
• Oversee the Company network growth in business
• Implement strategies on penetration of business segments, markets and sectors.
• Ensure growth of liabilities and assets (both volume and quality) business
• Offer advice on product development and marketing to ensure alignment of products to customer needs and expectations.
• Provide insights into Business reengineering initiatives and ensure that these are deployed across markets in close partnership with ICT and business development teams
• Maintain internal control standards, implement and maintain awareness of operational risk and minimize the likelihood of it occurring
• Ensure awareness of operational risk and its mitigation
Performance Measures
• Business Development and Brand improvement
• Cost and Efficiency; – ensure delivery processes are efficient and cost effective.
• Customer Satisfaction; - constantly assess customer feedback and make necessary improvements.
• Processes and Procedures; – to establish or refine service delivery processes for Springboard Capital Ltd
• Strategy and policy; help to come up with new strategy for Products, sales and Marketing.
• Risk & Compliance; - Ensure awareness of operational risk and its mitigation
• Timely and effective responses to issues arising.
• Timely and accurate reports
Qualifications & Experience
• Bachelor’s Degree in Marketing, Sales, Business Management/ Business Administration from a recognized institution
• At least 5 years working experience in a Brand and Business Development related role as a manager in the financial industry
Key Competencies
• Deep understanding of off-line and digital media strategy and planning
• Deep knowledge of marketing methods and strategies
• Brand awareness- a clear understanding of brands and marketing mix
• Proficiency in ICT with strong MS Office and internet ability
• Ability to interact effectively with all levels of Management and Stakeholders from varied backgrounds
• Strong analytical and mathematical skills
• High level Communication and interpersonal skills
• Planning and organization skills
• Problem solving & conflict resolution skills
Key Personal Attributes
• Team player and Relationship Management skills
• High degree of business acumen
• Confidentiality and integrity
• Confident and assertive demeanor
• High degree of accuracy and attention to detail
• Good business sense and commercial awareness
• Ability to make firm and clear decisions
The role will be responsible for the effective management of the company’s Business Development and oversee marketing, PR and customer service functions.
