Reports to:Country Director
Start date:As soon as possible
The Position:
Reporting to the Country Director for Jibu Kenya – This individual will work with a dynamic team across the region as well as agency partners, global, finance, operation, product development to develop and execute strategic initiatives and holistic marketing plans to drive sales and strengthen the Jibu brand across Kenya.
About the Role and Responsibilities:
Create and execute campaigns whilst tracking overall success.
Overall responsibility for marketing strategy and execution of the Jibu brand – Rwanda/Goma.
Lead trade events to grow the brand more.
Work directly with the existing franchisee’s network and build a strong relationship, work with them to ensure local area marketing is successful and provide the tools of success.
Project Management – Including forecasting, brand management and implementation of communication plans.
Unlock new business opportunities through effective marketing to ensure the Jibuco and its franchisee network meet their growth targets.
Manage the marketing budget and calendar.
Ensure annual events, conferences are a success – Use every creativity to make the brand stand out.
Make recommendations for new products, promotions, and alternatives ways to reach key target markets.
Lead the planning and execution of point of sale and marketing material to support promotions.
Support new franchisee launches via consumer research, and go to market strategy
Lead social media and digital marketing strategy to increase followers and engagements across multiple platforms
Support local franchisee stores with marketing plans to drive sales.
Ensure local marketing campaigns are consistent with global strategy and leverage global best practices.
Is This You?/ Are you?
Highly motivated individual focused on driving impact and change
Unquenchable curiosity and passion for brand building and awareness
Project Management, cross-functional leadership, presentation and interpersonal skills(across different cultures)
Experience with concept development, consumer insights, data analytics and marketing strategy and planning.
Proven track record of working in a fast-paced dynamic environment, where multiple projects and deadlines exist.
Experience working with minimal supervision, with strong attention to details and follow-through.
Strong logical and strategic thinking
Ability to proactively develop creative solutions.
Fluent in English and Kiswahili is a MUST.
Preferred Qualifications/Experience:
Bachelors/ Masters in the relevant subject.
Experience with FMCG brands required
Experience working with 3rd party agencies preferred
Experience coordinating BTL activities in Kenya preferred
Social media / digital marketing experience required (including running advertisements on Facebook)
Background in communication / journalism / something with lots of writing preferred
Evidence of some ability to be creative (verbal or visual) preferred
Graphic design or photography experience would be a big plus
3 – 5 years of previous experience as a marketing manager, product manager, strategist, sales manager or related marketing field.
