Salary Currency: Kenyan Shilling
Duties:
Develops and executes integrated media strategies for the brand in collaboration with the media agency of record.
Produces actionable insights from advanced measurement tools. Implements optimization to align with key business objectives, such as drive direct site traffic, transient/direct sales and generating leads/database growth.
Negotiates and executes integrated in-market media placements, and programmatic digital buys, employing audience/behavioral segmentation, re-targeting and sequential messaging to meet and/or surpass key performance indicators.
Maintains a profound understanding of property vertical, corporate initiative and partner business objectives and marketing/media needs, while also ensuring that media campaign activity is transparent to the property/corporate/partner teams.
Manages and collaborates with the individual account teams within the media agency of record, ensuring that business objectives and historic campaign leanings are translated and understood, while coordinating the work flow of internal/external resources and industry/discipline specific insights to execute property, vertical and corporate campaigns.
Partners with the media agency and the Brand Team to produce consolidated corporate and property media reports, managing pixels/data integration within the container tag solution on behalf of both the internal media team and agency partners.
Manages and executes enterprise contracts and coordinates agreement deliverable.
Partners with Brand Team and the creative agency to ensure that media campaign deliverable are executed and trafficked with the media agency/in-house team correctly and on time.
Performs other job-related duties as requested.
Requirements:
Bachelor’s degree or above in Communications, Marketing, or Business Management; or equivalent education and work experience.
At least 3 years of experience in marketing with emphasis on integrated or digital media
Professional appearance and demeanor.
Able to effectively communicate in English, in both written and oral forms.
Have interpersonal skills to deal effectively with all business contacts.
An understanding of programmatic buying methodology and digital tracking tools
Knowledge and experience leveraging integrated media campaigns in support of larger integrated media campaigns within the Communication and/or Electronics Retail industries.
Previous experience working in a similar resort setting.
He/She manages the day-to-day operations of the Company’s regional media & partnership initiatives in collaboration with the Brand and Marketing Team.
