Job Purpose
The Senior Advocacy and Communication Officer will be the expert in charge of developing and implementing the DLP’sinternal and external communication and advocacy strategy in order to position the IFRC as leader on disaster law, disseminate success stories and impacts, and promote scaling of the DLP’s guidance tools and innovations. The position will foster National Red Cross Red Crescent Societies effective communication and build connectivity and collaboration between National Societies in the area of disaster law. The position will use a range of digital communication methods and tools that can educate, engage and inspire across the disaster law’s network. Utilising both digital engagement across the network and in person experiences at workshops and events, the Senior Advocacy and Communication Officer will create compelling cross-media story-telling and inspiring communications experiences.
Job Duties and Responsibilities
The role will focus on:
Developing and implementing a communication and advocacy strategy and plan of actions for the DLP at headquarters and Regional DLP delegations.
Promoting IFRC’s work on disaster law: source successful innovations and activities happening in the RCRC and convert these to compelling communications products (such as digital cross-media storytelling, case studies, showpieces and audio-visual/immersive experiences) that are impacting the disaster-related sector including governments, parliamentarians, regional organizations, donors, the academia and the communities we work with;
Through innovative and engaging ways, ensure that the disaster-related sector is aware of key guidance tools, innovations, events and initiatives happening in the DLP network;
Build the digital engagement channels and platform of the DLP to ensure access to a wider internal and external audience;
Promote and develop strategies to encourage user-designed content and products as well as digital collaboration spaces and participatory platforms eg. digital engagement in meetings and events;
Develop and promote the DLP throughout the RCRC network.
Enhance the DLP work through social media and other relevant channels.
Develop a digital image library for the use of the programme (including images and infographics).
Develop a DLP digital newsletter.
The role will cover a broad range of communication and advocacy areas of the DLP such as:
Strategic communication and planning
Advocacy and diplomacy
National Society communication
Branding, corporate communication and marketing
Media relations, web communication and social media
Design, editorial process and production
Messaging and advocacy approach to key global and regional events and conferences with regard to disaster law and legislative advocacy goals
Identifying innovative opportunities and new communications tools and platforms which can serve to highlight the work of DLP
Drafting publications, brochures, fact sheets, stories from the field to inform media and general public on the work of DLP in the region, and globally
Supporting formatting and editing of DLP documents.
Education
University degree in communication and/or multimedia
Experience
A least 8 years of experience as communication and advocacy senior officer
Experience in developing communication/advocacy products in the disaster-related sector
RC/RC experience
Field experience
Knowledge, skills and languages
Ability to convert complex information into simple and compelling storytelling and cross-media communications products
Experience with digital communication and social media, web design and managing web content including drafting and editing the related materials
Expertise in marketing, business and strategic communication
Highly developed graphic design concept creation and visual communications design skills. Proficiency in Adobe Creative Cloud software (or similar)
Knowledge of development affairs
Excellent verbal and written skills
Comfortable with collaborating and influencing distributed people and teams in a matrix environment
Highly creative, entrepreneurial and innovative
Flexible and adaptive
Experience with immersive communications methods such as 360 images and video, virtual reality and augmented reality
Experience in on-line outreach and multimedia an asset
Fluently spoken and written English.
Good command of another IFRC official language (French, Spanish or Arabic)
Competencies and values
Accountability
Diversity
Integrity
Teamwork
Communication
Innovation
Trust building
Empowering others
National Society Relations
